Every new marketing strategy has some myths associated with it. Digital Marketing is no exception. In most cases, newer small business owners are the ones that buy into these myths due to their limited experience and market exposure. In the following sections, we debunk five of the most common digital marketing myths.
It is statistically proven that Email Marketing provides the highest amount of ROI (Return on Investment) compared to other methods of marketing. Unfortunately, most people abuse it by “spamming” which in turn gives legitimate email marketing a bad name. On the flip side, if you create a good email marketing campaign that is focused on sending emails that contain truly valuable content such as coupons, promotions and updates, it has the potential to single-handedly boost your business.
Every digital marketer’s life would be much easier if he or she gets instantaneous results on every marketing campaign. The reality of it is, however, this simply is not the case. There will always be a buffer period between the start of a campaign and when you will begin to see actual results, however, compared to traditional marketing, this time difference is much shorter in the case of digital marketing.
We often hear people saying that as your website receives more and more traffic, its sales and leads also increase. Well, it may be true in theory, at least to some extent, but things are quite different in a real world scenario. The ultimate goal of digital marketing is to make use of technology to get a better understanding of your demographic and drive targeted traffic to your website. Driving a small quantity of targeted traffic offers better ROI when compared to a huge quantity of less-targeted traffic. In other words, you wouldn’t benefit if you get throngs of visitors who simply examine your site and move on.
The core principle behind every digital marketing campaign is to find your target customers in the “crowd” – the internet. For instance, the demographics that frequently use LinkedIn may not spend the same amount of time on Pinterest. Your best bet is to survey your target customers to know what social media platforms they are using most often. This is crucial to sparking that initial relationship. You should also keep in mind that managing your profile on any social platform takes lots of time and effort. It’s best to find the two or three most popular platforms for your target demographic and stick to developing your presence well on those rather than spreading yourself thin on platforms that may or may not be effective for your particular business.
This statement may have been be true a few years back, but today, not so much. Technology has evolved, hosting has become cheaper, and nearly everyone uses the internet before buying a product or service. Although it is true that a higher budget allows you to build a grander digital marketing campaign, don’t be under the misconception that you will need tens of thousands of dollars to get started. In reality, even small-budget campaigns produce astounding results with strategic planning and implementation.
If you too believed in any of the above myths, you may want to consider changing your perception of the digital marketing industry. To not do so may cause you to lose business opportunities to your competitors. If you don’t have the time or know-how to set up and monitor your own social media and digital marketing platforms, you may want to consider hiring a digital marketing firm to do the work for you.