Blogging is listed as a must-do strategy for small business owners and the numbers support this. According to statistics from Hubpost, companies that blog have 97% more inbound links while marketers that blog get 67% more leads than those that do not. The same study indicates that 81 % of online consumers trust information from blogs.
But if you run a small business, you are probably wondering if blogging is worth the time and effort. The answer to this is a definite yes. Here is why:
Besides lead generation, blogging can also help close the deal. This is because after a prospective client meets you at a networking event or a business conference, instead of using Google search to find your company, he or she is more likely to go the website to learn more about the company.
If you your blog contains informative content, the lead will be more confident to purchase products or services from your company.
Google algorithm prefers content that is updated recently and regularly. By blogging, you give search engines fresh content to index as well as create opportunities to use important keywords which help to increase visibility on SERPS (Search engine result pages). This, in turn, increases your credibility and relevance.
Though the number of people reading your blog maybe low, the frequent posts will help boost your site ranking which in turn drives more traffic to your home page and ultimately increase the leads. However, posting just anything on your blog will not boost SEO. The content should be useful, engaging and relevant.
Blogging gives you an opportunity to connect with site visitors. You can accomplish this by engaging the visitors at the end of each post or allowing for feedback and comments. Responding to the comments allows you to create a relationship with the visitors, build trust and eventually gain valuable insight into what the customers want.
No matter the size of your business, blogging can help you build trust and gain power in the industry. You can achieve this by posting valuable information on your blog. With time, you become the main source of helpful and informative content. This ultimately leads to an increase in customer conversion rates. This is especially helpful for small business competing with large companies.
The content you post today remains on the internet forever. It will continue to work for you and boost your business without your knowledge. After you have accumulated traffic to your site, you can leverage the content by creating free downloads to entice the customers to sign up for your newsletter or send the blog posts to reporters and ask them to interview you.
If you are looking to generate leads, a business blog is not the ultimate solution but it plays an important role in your leadership efforts and lead generation even if only a few people read your content.
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