Is Your Small Business Making the Most of Their Online Presence?

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According to a research study conducted by the Small Business Administration, one of the biggest reasons small businesses fail is neglecting to maintain an online presence. The study revealed that only 41% of the small businesses were running a website. Further, the majority of consumers indicated that they consider having a website and participation in social media to be key factors when selecting the small business they wished to engage with.

As 2017 is just beginning, it is beneficial to take stock and reflect on the level of success from the previous year. We need to learn from our mistakes and look at ways of shoring up our online presence for the coming year. In the United States, small businesses are responsible for over half of the jobs in the country. There is a whole host of challenges that come with running a business such as an uncertain economic climate, issues over the level of consumer spending and hikes in interest rates. Because of this, it is hard for small business owners to get sufficient time to build and sustain an online presence. Fortunately, there are tools and resources that are available and can assist. Clearing the hurdles that stand in the way of the success of small businesses will also help to improve the overall economy.

A Few Online Tips for Small Businesses

-If you do not have an online presence, ensure that you do. If you are online already, make sure that you streamline and update your business website. For example, ensure that it is optimized for mobile devices.

-Once your website is up and running, remember to create and publish good content. If you are not able to do this, get someone in your team to do it for you, or get a professional. You can also create a blog on your site and post material that relates to your type of business. Examples of material that you can post include top ten lists, collections of tips and advice relating to industry best practice. This will portray you as an authority in your line of work and boost your search engine rankings.

-If you are running on a tight budget, it may not be possible to engage content writers in order to prepare new content for your site. Instead of posting new content, rework some existing content on the internet. There are thousands of studies and statistics that are available on the web. A lot of these studies usually go unnoticed. You can select, polish and use those that relate to your business. Highlight the most interesting and relevant parts, add images and even prepare some charts. You can then summarize your predictions and thoughts based on the study data. Remember to cite the sources you have used.

-Whatever type of business you are in, you need to have a steady flow of leads in order to succeed. Re-examine your online presence to find out if you are headed in the right direction.

-Always bear in mind that simply having an online presence may not be enough. There are online marketing firms that offer a variety of tools and resources that can help to boost your growth and enhance your chances of success in 2017.

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