Top FREE Tools Each Small Business Owner Must Have

marketing strategies
Marketing Strategies That Work Well With Small Businesses
August 22, 2017

Many small business owners do not have the resources to hire marketers, designers, and videographers as well as other specialists. Most cash-strapped business owners try to find free online tools that can assist them in performing various tasks effectively and affordably. There are many online tools for all manner of uses, so it may be difficult to find the ones that will work best for your particular needs. Here are 13 free tools that all small business owners ought to have:

Design Tools

Canva

This is a design software tool for non-designers. Basically, it is a drag-and-drop design editor that lets users layer elements, just like Photoshop. This is a must-have tool for any small business owner who uses social media. The creators also offer a free design course for beginners.

Piktochart

Piktochart is a free design tool that allows you to easily create infographics. It comes with a huge template library and tutorials on how one can create great infographics. This software has a gentle learning curve since it uses a drag-and-drop visual editor.

Open Shot Video Editor

Open Shot is a free, easy-to-use, highly- intuitive, open source video editor. It is similar to many commercial video editors like Filmora and Adobe. This is great software for a small business owner to have because even though there are numerous free video editing apps that you can use on tablets and smartphones, they are unsuitable for extensive editing.

Audacity

This is a popular free audio editing program that works as well as the paid audio editing programs. It is reliable, popular, and easy to use.

Productivity Tools

Grammarly

This is a chrome extension that scans your writing for grammar and spelling errors. It also points out the correction and once you click your mouse, the incorrect word is replaced. Although there is a paid version, the free version is sufficient for most needs.

Trello

Trello is an amazing free project management and productivity tool that lets you create cards and pull them across a board until you finish a task or project. It is simple to use and can be likened to digital sticky notes that are moved from left to right as one gets closer to completing a particular task. Trello is perfect for solopreneurs and small teams.

Asana

This wonderful project management application tool is ideal for managing small teams. It can handle more complicated projects than Trello and it enhances group collaboration so that everybody knows what the others are doing. The free plan covers a maximum of 15 team members.

IFTTT(If This Then That)

IFTTT is a freely available tool that allows you to automate simple tasks by connecting two or more services together. The app helps to save time when doing nonessential tasks. For example, you can link Google Sheets and Twitter which means any tweet you post will be saved automatically in a Google spreadsheet. The program facilitates connections to a wide range of services.

Google Keep

This is a powerful, easy-to-use, to-do list and note-taking tool. It allows you to color code your lists and notes and can be synchronized with Google Drive and Google Docs. There are also web app and mobile versions.

Marketing Tools

Buffer

This app allows you to select and share content in accordance with a set schedule at the push of a button. Once you have created a schedule and queued up your posts, Buffer completes the work for you. The app is powerful and user-friendly and comes with a lot of useful features such as social analytics. It also integrates with many other programs which makes it easy to share content across several social platforms. The free plan is adequate for normal usage and they have great customer support.

Hootsuite

Hootsuite remains one of the most versatile social media management tools. It allows you to operate all your social media accounts using one dashboard. This means you can create and reply to messages without needing to log into various accounts. Under the free plan, you can manage 3 social media profiles using a single password.

MailChimp

This is a great email marketing tool for small businesses that are getting into email marketing for the first time. It is easy to use and integrates with various marketing, eCommerce and social media platforms. MailChimp also offers superb tutorials to help you get started.

QZZR

QZZR allows you to design online quizzes for social media and websites. Online quizzes enable businesses to create and enhance their engagement and interaction with existing and potential clients on social media in a fun way. In addition, quizzes are great when you are building email lists . QZZR provides a great free plan while the paid plan has more advanced features.

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